Foo Identity
A playful sticker-style wordmark for Foo.
Overview
Foo needed an identity that could live as comfortably in print as on screen. We started from a single gesture and built a flexible system around it: typography, colour, motion and a set of rules simple enough for the in-house team to own.
The result is a calm, precise toolkit — fewer elements, used with intent — that gives every touchpoint the same quiet confidence.
